Reimagining footwear as truly functional, Inez needed an expressive entry into its direct-to-consumer fashion brand.
Designed in New York and handmade in Spain, Inez balances modern design with traditional Spanish shoe-making and exceptional craftsmanship. The brand spent years perfecting their pumps, creating better-built architecture and expansive widths to fit all feet. To accompany their craft, we developed a bold identity built on the brand’s technical expertise and complemented by clean typography, expressive patterning, and rich imagery. The result is a fresh fashion brand for heels that feel good.
The identity personifies the brand’s idea of a woman; bold, empowered and feminine. The creation of pattern collages combine traditionally feminine objects with provocative and surreal elements to create dramatic compositions. I illustrated these elements to emphasize the craftsmanship valued by the brand which presents a surrealistic aesthetic. These patterns imbue the brand with a dynamic quality and differentiate it from the multitude of similar products.