Following a massive rebrand, insurance giant MetLife found their new identity lacking the humanity that was previously provided by the cartoon dog Snoopy.
Over the course of two years, we helped them by adding some much–needed warmth to their new design system. Highlights of these efforts include the development of a brand illustration style and communications acrossenvironmental, print, and digital throughout MetLife'slines of business.
Client: MetLife
Studio: Franklyn