Franklyn is a design studio that brings a boutique approach to innovative global brands and startups alike, devoted to providing clients with exceptional creative work.
A small-run publication serves to document studio projects on a yearly basis, along with the fun behind the process. Found on the front and back cover of the yearbook are the members that fuel the studio with fervent creative energy. Each member is illustrated as they normally look, accompanied by a creative persona that highlights the quirky, fun-loving nature of being human. The illustrative quality strives to reinforce the creative nature and process of the studio.
Franklyn Yearbook 1.0 was lovingly designed by the studio’s creative director Michael Freimuth, while most of the work shown here was done by me. You can also check out the portraits living in their originally intended environment here.
‘Bringing together the world’s best designers and transformative technologies,’ OTHR creates unique objects via new methods, materials and production techniques. With simplicity at the center, we created an identity and delivery system to compliment the extraordinary products continually produced by OTHR’s network of renowned designers.
I was responsible for extending the identity into illustrations which were used on broadsheet posters. The illustrative component of fine lines highlights the simplicity and technical quality in OTHR’s products.
Marz Brewing is a contemporary beer brand built by a community of artists, home brewers, and enthusiasts alike.
Since the brand accommodates an eclectic array of aesthetics, its identity system is highly flexible and features various artists, illustrators, and designers.
As part of that community, I’ve had the opportunity to design beer bottle labels, can labels, shirts, and various patterns playing with the identity system.
Reimagining footwear as truly functional, Inez needed an expressive entry into its direct-to-consumer fashion brand.
Designed in New York and handmade in Spain, Inez balances modern design with traditional Spanish shoe-making and exceptional craftsmanship. The brand spent years perfecting their pumps, creating better-built architecture and expansive widths to fit all feet. To accompany their craft, we developed a bold identity built on the brand’s technical expertise and complemented by clean typography, expressive patterning, and rich imagery. The result is a fresh fashion brand for heels that feel good.
The identity personifies the brand’s idea of a woman; bold, empowered and feminine. The creation of pattern collages combine traditionally feminine objects with provocative and surreal elements to create dramatic compositions. I illustrated these elements to emphasize the craftsmanship valued by the brand which presents a surrealistic aesthetic. These patterns imbue the brand with a dynamic quality and differentiate it from the multitude of similar products.
Quartet is building a collaborative online platform that bridges physical and mental care to improve total health. Using a data driven platform, Quartet brings together physicians, behavioral health providers, and insurance companies to effectively improve patient outcomes and drive down healthcare costs.
This branding direction, which was ultimately not chosen as the way to go, references the bridge between mental and physical care, pays back to technology and data-driven insights, and creates an audience-specific system of color, graphics, and messaging.
‘The International Best-Dressed Hall of Fame is the highest honor a sartorial savant can receive.’ The inductees have a style sensibility that should be able to withstand the test of time. The List is currently overseen by the American magazine Vanity Fair.
My typographical design for the International Best-Dressed List of 2017 was chosen to be featured on the October 2017 issue of Vanity Fair. Out of the two color options shown here, the first one was selected.
A passion project inspired by Wes Anderson’s eight feature films which all are known for their unique visual style, witty dialogue, compelling characters, and overall narrative.
Fictional locations from his films were put on postcards to give them the essence of being real travel locations which one could visit and send postcards from. These locations are characteristic of each film’s overall personality. Each locale as characters themselves, individually peculiar, are appropriately represented in postcard format. The accompanying stamps further enhance the identity of location, visually unique to each film.
I had the pleasure of creating the film poster for Piano to Zanskar, an award-winning documentary film which tells the story of Desmond Gentle, a 65-year old piano tuner from London, who decides to take on the most challenging and perilous delivery of his four decade career: transporting a 100 year-old upright piano from bustling London to the remote heart of the Indian Himalayas.
If successful, the expedition will be the highest piano delivery in history. More importantly, it will be the ultimate gesture of music’s universal power: to inspire strength and bring joy.
Directed by: Michal Sulima
Produced by: Jarek Kotomski
Executive Producer: Desmond O'Keeffe, M J McMahon
Music by: Ernst Reijseger and Daniel Sonabend
Please check out the trailer.
Food pattern shirts in the vein of floral shirts. Food is not only delicious, it’s also beautiful. Currently limited to a few of my favorite things, sushi and breakfast food. Food paradise — it’s a beautiful thing.
A wedding invitation design inspired by Vincent Van Gogh's "The Starry Night.”
For their wedding invitation, my friends envisioned something informal, quirky, bright, and friendly to capture the mood of their upcoming wedding. The opening spread shows their travels together as they reminisce in awe under a starry night sky.
New Balance 574. Color: Custom.
“Colorful Manila” promotes the beauty and charm of Manila, Philippines to counter its stigma of being known as "the gates of hell.”
There is beauty amidst the chaos through the many colors found throughout the city and its culture; street food loved by everyone, the iconic mode of public transportation known as the jeepney, and a diversity of building structures scattered throughout the metro.