Franklyn is a design studio that brings a boutique approach to innovative global brands and startups alike, devoted to providing clients with exceptional creative work.
A small-run publication serves to document studio projects on a yearly basis, along with the fun behind the process. Found on the front and back cover of the yearbook are the members that fuel the studio with fervent creative energy. Each member is illustrated as they normally look, accompanied by a creative persona that highlights the quirky, fun-loving nature of being human. The illustrative quality strives to reinforce the creative nature and process of the studio.
Franklyn Yearbook 1.0 was lovingly designed by the studio’s creative director Michael Freimuth, while most of the work shown here was done by me. You can also check out the portraits living in their originally intended environment here.
Reimagining footwear as truly functional, Inez needed an expressive entry into its direct-to-consumer fashion brand.
Designed in New York and handmade in Spain, Inez balances modern design with traditional Spanish shoe-making and exceptional craftsmanship. The brand spent years perfecting their pumps, creating better-built architecture and expansive widths to fit all feet. To accompany their craft, we developed a bold identity built on the brand’s technical expertise and complemented by clean typography, expressive patterning, and rich imagery. The result is a fresh fashion brand for heels that feel good.
The identity personifies the brand’s idea of a woman; bold, empowered and feminine. The creation of pattern collages combine traditionally feminine objects with provocative and surreal elements to create dramatic compositions. I illustrated these elements to emphasize the craftsmanship valued by the brand which presents a surrealistic aesthetic. These patterns imbue the brand with a dynamic quality and differentiate it from the multitude of similar products.
‘Bringing together the world’s best designers and transformative technologies,’ OTHR creates unique objects via new methods, materials and production techniques. With simplicity at the center, we created an identity and delivery system to compliment the extraordinary products continually produced by OTHR’s network of renowned designers.
I was responsible for extending the identity into illustrations which were used on broadsheet posters. The illustrative component of fine lines highlights the simplicity and technical quality in OTHR’s products.
Following a massive rebrand, insurance giant MetLife found their new identity lacking the humanity that was previously provided by the cartoon dog Snoopy.
Over the course of two years, we helped them by adding some much–needed warmth to their new design system. Highlights of these efforts include the development of a brand illustration style and communications acrossenvironmental, print, and digital throughout MetLife'slines of business.
Client: MetLife
Studio: Franklyn
Marz Brewing is a contemporary beer brand built by a community of artists, home brewers, and enthusiasts alike.
Since the brand accommodates an eclectic array of aesthetics, its identity system is highly flexible and features various artists, illustrators, and designers.
As part of that community, I’ve had the opportunity to design beer bottle labels, can labels, shirts, and various patterns playing with the identity system.
Client: Marz Brewing
Studio: Franklyn
New Balance 574. Color: Custom.
A passion project inspired by Wes Anderson’s eight feature films which all are known for their unique visual style, witty dialogue, compelling characters, and overall narrative.
Fictional locations from his films were put on postcards to give them the essence of being real travel locations which one could visit and send postcards from. These locations are characteristic of each film’s overall personality. Each locale as characters themselves, individually peculiar, are appropriately represented in postcard format. The accompanying stamps further enhance the identity of location, visually unique to each film.
Featured on Behance – Illustration Served, Design Boom, Design Taxi, Hypebeast, Juxtapoz, and Konbini.
5月11日(土)【蔡忠浩(bonobos)ライブ】開催
2019年5月11日(土)に、park live vol.2として、bonobosの蔡忠浩さんによるソロライブを開催いたします。初夏の夕暮れ時、蔡忠浩さんの歌声を、parkでゆったりお聴きいただける貴重な機会です。
From top to bottom:
Final invitation
Final art without copy
Initial concept
Food pattern shirts in the vein of floral shirts. Food is not only delicious, it’s also beautiful. Currently limited to a few of my favorite things, sushi and breakfast food. Food paradise — it’s a beautiful thing.
“Colorful Manila” promotes the beauty and charm of Manila, Philippines to counter its stigma of being known as "the gates of hell.”
There is beauty amidst the chaos through the many colors found throughout the city and its culture; street food loved by everyone, the iconic mode of public transportation known as the jeepney, and a diversity of building structures scattered throughout the metro.