Following a massive rebrand, insurance giant MetLife found their new identity lacking the humanity that was previously provided by the cartoon dog Snoopy.
Over the course of two years, we helped them by adding some much–needed warmth to their new design system. Highlights of these efforts include the development of a brand illustration style and communications across environmental, print, and digital throughout MetLife's lines of business.
Following a massive rebrand, insurance giant MetLife found their new identity lacking the humanity that was previously provided by the cartoon dog Snoopy.
Over the course of two years, we helped them by adding some much–needed warmth to their new design system. Highlights of these efforts include the development of a brand illustration style and communications across environmental, print, and digital throughout MetLife's lines of business.